Manager - Marketing - Online/eCommerce

Job Description :

Consumer Communication and Demand Generation :

- Responsible for consumer acquisition and demand generation from existing / new user base.

- To plan strategic & tactical promotional activities by identifying consumer segments, ideate, conceptualise and drive local consumer demand and marketing activities.

- To evaluate marketing campaigns and prepare activity reports by collecting, analysing and summarizing sales data for the campaign effectiveness and ROI.

- Work on brand and communication strategy, building value around product by introducing / identifying new consumer proposition along with product team.

- Drive the action plans and generate consumer demand from partnerships and co-marketing alliances

- Understand the business needs & accordingly drive partnership, affiliations and consumer engagement opportunities. 

- Structure agreements and negotiate commercials with the identified partners.

Marketing Operations :

- Handle marketing operations entirely; media planning & buying, creative development, collateral production & distribution, implement marketing activities across branches.

- Develop, deploy a communication campaigns across various media - ATL, BTL and liaising for digital media

- To monitor competitor activity, collect competition data, market trends, new product information, market share, pricing, and advertising etc.

Essentials :

- Experience in digital marketing, ATL and BTL

- Ability to work with ad agencies, agency briefing and media buying agencies.

- Excellent communication, creative skills, commercial acumen and execution expertise

- Efficient in MS office : Powerpoint, Excel, word

Sectors to focus on :

- E-commerce, travel, consumer products, telecom and retail banking

Background : MBA in marketing + Engineering