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10/11 Ashesha Dutt
Director at People Value Consulting

Views:1407 Applications:109 Rec. Actions:Recruiter Actions:22

Manager - Marketing - New Initiatives - Personal Care/FMCG (8-12 yrs)

Kolkata Job Code: 510011

Marketing Manager (New Initiatives)

Job Description -

MBA in Marketing with atleast 10 years of experience

Minimum 1- 2 Years sales experience.

- Must demonstrate outstanding Analytical skills and potential, developed within an FMCG environment

- Should possess thorough knowledge of the sales process and strong commercial awareness

- Monthly P&L review with action plan to ensure sales and profit target achievement with management team

- Marketing plan based on analysis of consumer trends, market growth and potential, competitor strategy and company scenario

- Consumer Interactions with R&D & Research team to find insights for concept / product / packaging / communication message development

- Packaging design / specification developments based on consumer research

- Responsible for the development and implementation of all ATL/BTL /Digital communication and Point of Sale strategy including close coordination with trade.

- Devising an online / digital strategy to build brand image among advanced users

- ROI driven Trial generation across consumer segments via schools, digital, salons, door to door, print etc

- Conceptualizing retail store front solutions to increase off take by channel - point of sale material, visibility

- Team Management within functional and cross functional groups

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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