Manager - Marketing - Mutual Fund Business

BRAND MANAGER :

RESPONSIBILITIES :

- Develop brand plans for short and long term marketing projects Image and positioning vs. competitors Implement marketing initiatives and strategies

- Market research to know customers perception and behavior Research and apply new trends

- Implement advertising campaigns

- P&L marketing department

- Negotiation with advertising and media professionals PPRR (developing company social culture with media and celebrities)

- Review and analyze sales results Engage organization around brand vision Assist franchisers with implementation of company marketing strategies

- Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise

- Hire and train a team of marketing associates to coordinate events and conduct outside sales

- Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints

- Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies