Manager - Marketing/Media Planning - FMCG

About the team :

Media team will be accountable for Managing the media budgets, working closely with brand team and media agency for media planning in alignment with brand and org goals, competition activities and changing consumer market.

Roles and Responsibilities :

- Media Strategy : Translate brand objectives into media strategy and and go-to-market media plans

- Develop Media Plans : Work closely with the media agency to develop media plans (Offline + Digital) for the brand/portfolio as per briefs shared by the team. Evaluate and optimize the plans shared by the agency and work with brand team to close the plans

- Recommend impact properties/ integrations : Pro-actively work with Media agency to recommend impact properties/integrations

- Media Insights : Oversee, monitor and analyse market trends and competitive activity and share insights

- Media Analytics : Work with partners and stakeholders to drive a analytics first approach to media spends by building media models to isolate, attribute and evaluate effectiveness of media choices

- Execution Excellence : Work closely with agency, finance and brand leads to closely track, manage and report campaign performance. Measure and report performance with comprehensive pre, mid and post campaign analysis and assess ROI wrt predefined KPIs

Role Requirements :

- 8+ years of experience either in a media planning role, agency or client side. At least 3 years of digital media planning experience is a must.

- This person must be fluent in both traditional and digital advertising media channels, social media, content partnerships & sponsorships.

- Should have handled media budgets at scale and experience of having worked on financial/tech brands is a plus

- Experience in both traditional and digital media with Effective communication skills

- Strong initiative and resourcefulness

- Detail oriented thinking and sharp analytical acumen

- Critical and strategic thinking

- Strong time management capabilities

- Issue resolution/problem solving skills