30/08 Amruta
Senior Consultant at Perfman HR

Views:3064 Applications:230 Rec. Actions:Recruiter Actions:35

Manager - Marketing - Media (5-7 yrs)

Mumbai Job Code: 737799

- Understand the brand proposition and matching the same with consumer insight

- Develop plans and translate the same into creative briefs.

- Defining the media mix for the show (print, outdoor, social, digital)

- Optimal utilization of media vehicles as per budget.

- Brief agencies on the insight and evaluate the agency ideas

- Link all the ideas and seek approvals on the best solution

- Creating effective launch and sustenance communication for the property.

- Deployment of new and evolving modes of marketing

- Ensuring consistent social media engagement with consumers

- Building characters through social media platforms by ensuring their constant presence

- Growing the brand and characters via this platform.

- Identify marketing agencies based on their strengths and the events requirements

- Manage relations with existing vendors (Marketing and Creative Agencies, Ad Agencies, Event Management Agencies, etc.)

- Evaluate performance of vendors during campaigns and provide feedback as required

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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