Manager - Marketing - Media

- Understand the brand proposition and matching the same with consumer insight

- Develop plans and translate the same into creative briefs.

- Defining the media mix for the show (print, outdoor, social, digital)

- Optimal utilization of media vehicles as per budget.

- Brief agencies on the insight and evaluate the agency ideas

- Link all the ideas and seek approvals on the best solution

- Creating effective launch and sustenance communication for the property.

- Deployment of new and evolving modes of marketing

- Ensuring consistent social media engagement with consumers

- Building characters through social media platforms by ensuring their constant presence

- Growing the brand and characters via this platform.

- Identify marketing agencies based on their strengths and the events requirements

- Manage relations with existing vendors (Marketing and Creative Agencies, Ad Agencies, Event Management Agencies, etc.)

- Evaluate performance of vendors during campaigns and provide feedback as required