Job details:

Consumer Marketing:

- To work with the Associate Marketing Director/Marketing Director to identify market opportunity and develop corresponding marketing strategies and annual marketing plans for the titles, increasing brand equity, recall and sales amongst the target audience.

- To manage the A&P budget on an ongoing basis.

- To lead and support all consumer brand communication initiatives across media such as print, outdoor and online

- To lead/ support the conceptualization, organization and execution of signature events

- To undertake and/ or oversee key research initiatives to develop a stronger understanding of the categories and the brands.

- To manage relationships with agencies, suppliers and vendors as per the legal and administrative policies.

- To understand the business environment, track and monitor the competition on an ongoing basis.

- To prepare presentations on all/ any of the above as required for internal and external audiences.

Trade Marketing:

- To provide Ad Sales with relevant support for developing and maintaining relationships with advertisers

- To develop, support and execute initiatives that enhance brand imagery and strengthen relationships with advertisers and media professionals.

- To lead development and execution of all trade marketing related collateral

- To serve as the liaison for fulfillment of all editorial commitments to partner brands as part of marketing initiatives

Key Relationships:

Internal:

- Managing the marketing executive.

- Marketing Department (PR, Circulation, Subscriptions)

- Ad Sales

- Editors

- Editorial - Department Heads

- Promotions team

- Finance & Administration

External:

- Agencies (media, research, events)

- Advertisers & partner brands

- Vendors

Requirements:

- Knowledge of branding, promotion and communications concepts

- Outstanding communication and presentation skills - both verbal and written

- Strong influencing and interpersonal skills with experience in interacting at a senior level and with multiple stakeholders from diverse backgrounds

- High creative bent of mind

- Problem solving ability and attitude

- Problem solving approach

- Ability to independently execute small and medium projects

- Attention to detail

- Fashion/ lifestyle orientation

- Digital Marketing

Duties and responsibilities may be adjusted based on years of experience.

Salary is also commensurate with experience.

Job: Marketing

Primary Location: India, Mumbai (South)

Schedule: Full-time

If you find yourself interested in the same, kindly apply with your updated resume, CTC details, and a photograph, so that I could take this forward at the earliest.

If you have any question/queries regarding the same please feel free to contact me on the below mentioned numbers.

Helen Alphonsa
Phone (Direct): +91 8828404088

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