Manager - Marketing - Lifestyle Category - Consumer Durable

Looking for a strong marketing manager @ Bangalore. Opportunity with a leading Brand in India.

- Leading the creative/ Idea Development and Execution of all the Advertising campaigns & promotion plans

- Includes mass media, TV, print, PR, Digital media (along with the digital manager), etc.

- Interacting with advertising, media and PR agencies to effectively execute these plans.

- Developing impactful in-store VM for all campaigns - work with the VM team to ensure effective communication at the store

- Working closely with field teams for successful execution of plans

- Analyzing the marketing effectiveness of campaigns

- Consumer and competition understanding

- Developing a deep understanding of customers in the category by personal interaction and through formal research

- Regular market visits to understand competition and category in order to create a differentiated brand imagery

- Planning and executing all research on the business

- Consumer insight mining for effective creative development

Public Relations :

- Development and execution of annual/ quarterly PR plans for all categories of frames, lenses, sunglasses, etc to keep the buzz around the brand

- Taking ownership and working closely with the agency to deliver key brand messaging through effective and innovative PR initiatives

- Significant enhancement in brand differentiation across communication touch points aligned with the brand strategy

- Advertising Effectiveness in terms of actual walk-ins, sales and brand parameters

- Flawless execution of all initiatives