Manager - Marketing - IT

This is the opportunity with one of the holland based organization IT Services/Product based organization in Gurgaon.

Primary Focus Areas

a) Branding (includes PR, Social Media)

b) Marketing Communication (all collaterals)

c) Demand Generation (Lead generation, events, fulfilment)

d) Marketing Research and Analysis (new services, inputs into strategic presentations)

Key Responsibilities

- Develop and implement strategic digital marketing Plan

- Plan, execute and measure lead generation programs to grow the sales pipeline

- Create marketing materials/collateral (physical and electronic) including, presentations, brochures, graphics & client presentations

- Create case study content that demonstrates the benefits of our Services,

Products & Training portfolio

- Manage and optimize the company website and use of digital marketing methods to increase traffic and online demand for our services

- Manage customer databases & marketing lists and execute E-mail marketing campaigns

- Manage, optimize and provide analytics on the company's presence in social media and other channels.

- Research and create blog content and whitepaper articles to engage audiences

- Organize and/or ensure participation in relevant technology events, conferences, trade shows, exhibitions that help to demonstrate the company's technology authority and create a positive image to attract good talent.

- Organize PR related activities to showcase the company and its leadership's industry strengths.

- Undertake competition analysis and tracking with regular updates to Sales & leadership

- Evaluate results of marketing activities and campaigns to measure ROI and effectiveness on select marketing initiatives (Awareness, Demand Generation, PR, Events)