Manager - Marketing - IT

Marketing Manager

- Discover a virtual world of possibilities where technology meets imagination and experts are designing Innovative, Interactive and Immersive solutions.

- Our client is a tech venture dealing with cutting-edge technologies like AR, VR, Animation and other SaaS-based solutions. Their team consists of experienced and extremely talented Subject Matter Experts and enthusiasts from the field of Game Development, Designers, Web artists and Animators. Their solutions are uniquely designed and can be implemented across industries like Education, Gaming, Aviation, Automotive, Defence, Healthcare among others.

- Their products and services are customized as per their client requirement and are recognized for their quality and customer satisfaction. Their clientele is as revolutionary, some of them being - Pearson Group, NIIT, AIIMS, as well as Governments of various states in India.

- As a Marketing Manager, you will be responsible for building and running marketing campaigns for various target platforms.

What you will do:

- Carrying out Market Research in order to keep up to date with customer trends, competitor analysis, product/ service fitment as well as trying to predict future trends

- Identifying and monitoring marketing opportunities for the existing games portfolio

- Creating and developing effective marketing & branding strategies

- Proactively developing comprehensive activities to leverage business development activities to support both B2B and B2C product lines

- Managing Marketing Campaigns across all platforms including online and digital to ensure that products and services meet customers' expectations and building credibility of all brands

- Organizing and executing on the ground events to engage with various stake holders in order to enhance Brand Equity and drive Product Sales

- Actively and aggressively identifying new business opportunities and coming out with innovative marketing strategies such as campaign, event execution, partnership etc.

- Working closely with directors to design and deliver digital marketing campaigns for our games, from concept to execution

- Working alongside the development team to integrate marketing initiatives into the development cycle of new games

- Analysing and reporting on campaign performance throughout the marketing lifecycle

- Creating marketing copy for brand activity and product releases

- Being able to develop strong understanding of performance of the products to support continual optimization of Marketing, Sales and Product Strategy

- Collaborating, reviewing and approving all marketing materials as developed by the content/design and other external vendors

- Building and managing a rich content/ collaterals that attract a qualified audience of event organizers to our owned properties (including blog posts, white papers, ebooks, reports, infographics, case-studies etc.)

- Growing new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)

- Managing various email campaigns, including the template designs, calls-to-action, and content used in our email sends

- Building relationships with customers, prospects, and experts/ speakers

- Working closely with the Co-Founders and the senior leadership team to grow the business

Desired Candidate Profile:

What you need to have:

- Masters in Marketing or related fields

- Phenomenal people skills

- Demonstrated flexibility to manage multiple tasks, solve problems and work effectively in a fast-paced, deadline-driven environment

- Excellent project management and communication skills

- Ability to think strategically, conceptually as well as analytically

- Ability to work with teams, both internal and external

- Sound understanding of enterprise marketing principles

- Excellent written, verbal and interpersonal communication skills

- Any other certifications in writing or business communication are an added advantage

- Complete working knowledge of designing tools such as Photoshop, Illustrator, In-design

- Familiarity with end -to-end design process, video production process, content writing process as well animation and VFX pipelines will be an added advantage

- Awareness on the usage of external software and websites such as shutter stock, envato and tools like hand break etc.

- Excellent written, verbal & technical skills

- Excellent presentation, organization, time management, and cross-department communication skills

- Ability to quickly adapt to changes and work effectively under pressure

- Excellent client-facing and internal communication skills

- Ability to think strategically and drive the business strategy

- Solid organizational skills including attention to detail and multi-tasking skills

- Strong problem management skills

- Ability to manage multiple priorities

- Ability to interact well with people at all levels within and outside the organization