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Manager - Marketing - IT (3-7 yrs)
Marketing Manager
Job Description:
- We are looking for a competent Marketing Manager to be in charge of the organization's marketing ventures. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a "voice" that will make a difference.
- The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.
- The goal is to increase the company's market share and maximize revenues in order to thrive against competitors.
Roles & Responsibilities:
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Come up with performance measurement strategies for all the campaigns and be able to present a high quality data report about the same regularly
- Design branding, positioning and pricing strategies
- Be an excellent leader and team player and communicate effectively with both the marketing team as well as company management
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
Requirements and skills:
- Work experience as Head of Marketing or VP Marketing, preferably within our industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Experience with CRM software
- Leadership skills with the ability to set and prioritize goals
- Analytical and creative mindset
- BSc or MSc in Marketing or relevant field, MBA preferred
- Atleast 3 years of full time experience in Marketing domain with atleast one year of team management experience
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