Manager - Marketing - IT

Responsibilities include:

- Formulating and executing the marketing plan. This includes new category & seller launches, cross-category placements, developing and executing Amazon site wide events, email programs etc.

- Developing promotions & excellence in execution to maximize ROI

- Handling design, tracking merchandising and owning complete responsibility for all 3P Categories

- Tracking and analyzing customer needs based on customer behavior including search, browse and purchase

- Regularly develop, test and analyze new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team

- Identifying problems and opportunities and responding accordingly, engaging cross-functional teams where necessary

- Create category pages, brand stores, campaigns and develop/ manage free search improvement and SEM projects

- Developing and managing SEM initiatives, free search improvement projects, online ads, social media campaigns and new traffic-driving content strategies

- Analyzing and sharing relevant metrics and best practices from the executed initiatives across the organization

- Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization

- Propose new traffic-driving content strategies