Manager - Marketing - IT

A IT company is looking for Marketing Manager. PFB the job requirements-

- Product Positioning and messaging - Develop product positioning and messaging that differentiates your products in the market

- Product launch - Plan the launch of new products and releases and manage the cross-functional implementation of the plan

- Demand generation - develop the strategy and manage the marketing programs that drive demand for your products

- Identify key channels, messages and mode of communication with target segment

- Ideas on Monitoring, measuring and tactically managing the marketing programs to drive effective resource usage for impact

- Market research and Product line evolution

- What products should be offered- (What are the un-served needs and segments that our products should expand into)

- Who will be the target customers (i.e., the boundaries of the market segments to be served)-

- Market size and potential of product

- How will the products reach those (i.e., the distribution channel and are there viable possibilities that create a solid business model)-

- At what price should the products be offered-

- Resource usage for impact

- Sales enablement - Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products

- Market intelligence - Be the expert on buyers, how they buy and their buying criteria; be the expert on competition and how to be far ahead of them

Candidate with 1-2 yrs of experience in Brand Management

Salary Range : 8 - 9 LPA