Role

1. Develop and direct measurable, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals

2. Responsible for increasing target consumer awareness of the brand in a competitive market. Keeping track of and analysing performance of brands.

3. Be promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points.

4. For designing and execution of communication & promotion strategies with focus on increasing brand awareness and building market share.

5. Develop and execute a marketing and promotional calendar to drive traffic, profitable sales, and engage the target customer with the brand.

6. Employ a variety of communications tools .

7. Facilitate integration of marketing, merchandising, product development and other departments as appropriate

8. Ensure that best of class project management practices are employed to deliver all marketing communications within strategy, budget, and deadline.

Profile Required:

MBA/ PGDM from leading institutions. 5-8 years post qualification experience directing brand marketing and promotions using broad marketing mix.

Work experience in Digital, Consumer Product, Advertising companies & well known brands.

Other criteria:

Strong analytical abilities,

Creative thinker

Strong communications skills - written and verbal are essential.

Intangibles:

Idea inspiring

Creative energy

Ability to collaborate

High attention to detail in fast paced environment

Excellent sense of prioritization and time management

Professional demeanour

Strategically oriented

Highly organized

Organisation - MNC, well known brand.

Location - Mumbai

This job description is intended as a representation of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.