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10/12 Sachin Pangaria
Consultant at Michael Page

Views:1569 Applications:174 Rec. Actions:Recruiter Actions:80

Manager - Marketing - IIM/FMS/MDI/ISB (5-12 yrs)

Mumbai Job Code: 773845

Minimum requirements:

- Bachelor degree in Engineering/Science and MBA (Marketing) from a premier institute

- 7+ years of experience in an MNC - either medical device or consumer marketing

- Ability to leverage customer insights and market trends into marketing programs

- Marketing experience in a health, consumer/retail or technology environment will be an added advantage

- 2 to 3 years of experience in Sales function will be an added advantage

Customer Engagement

- Work on the strategy to improve customer engagement

- Map their hearing journey and develop appropriate plans to engage them effectively throughout their lifetime with Cochlear (once they become our recipient)

- Be the custodian of customer database and CRM tools focussed on recipients by using appropriate technology/platform

- Identify and develop the appropriate channel/platform/communication to engage effectively with our recipients

- Co-ordinate the development of regional marketing collateral by reviewing and ensure relevance of message and content

Product Management

- Manage the introduction of new products and obsolescence of older products (Cochlear Sound Processors - upgrades)

- Drive upgrade sales

- Develop marketing plans and execute on promotional, pricing and launch strategies

- Work with APAC Marketing/ CIN Finance to develop appropriate product pricing, configuration and positioning for upgrades/service offerings

- Drive consumer awareness of new product/service offering

Business Model Innovation

- Develop the appropriate business model for the market introduction of new or required services to add value to the end to end recipient experience

- Utilize customer insights, recipient data, and market analysis to develop the business model

- Identify the business model for service contracts, online account management and remote patient service support in key markets (as per the requirement)

- Measuring customer satisfaction through surveys

- Roll out new initiatives focussed on recipient services

- Train the field team on new products/services at regular intervals

Event Management

- Plan, organize, execute and manage events including tradeshow, customer and partner events, industry events and other corporate events, ensuring high profile of Cochlear

- Review and develop communications to support local events and activities with India / Regional Marcom team members

- Organize and Plan educational programmes and other activities such as milestone celebrations with key centres

- Plan and design recipient engagement meets (from content to execution)

- Coordinate with the internal team for logistics needs for launches, conferences, etc

- Manage inventory of marketing communication material and merchandise for SA - updating database, videos, image libraries, monitoring stock levels, re-printing collateral, ordering, storage, maintaining collateral lists and records with respect to services business

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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