Manager - Marketing - IIM/FMS/MDI/ISB

Minimum requirements:

- Bachelor degree in Engineering/Science and MBA (Marketing) from a premier institute

- 7+ years of experience in an MNC - either medical device or consumer marketing

- Ability to leverage customer insights and market trends into marketing programs

- Marketing experience in a health, consumer/retail or technology environment will be an added advantage

- 2 to 3 years of experience in Sales function will be an added advantage

Customer Engagement

- Work on the strategy to improve customer engagement

- Map their hearing journey and develop appropriate plans to engage them effectively throughout their lifetime with Cochlear (once they become our recipient)

- Be the custodian of customer database and CRM tools focussed on recipients by using appropriate technology/platform

- Identify and develop the appropriate channel/platform/communication to engage effectively with our recipients

- Co-ordinate the development of regional marketing collateral by reviewing and ensure relevance of message and content

Product Management

- Manage the introduction of new products and obsolescence of older products (Cochlear Sound Processors - upgrades)

- Drive upgrade sales

- Develop marketing plans and execute on promotional, pricing and launch strategies

- Work with APAC Marketing/ CIN Finance to develop appropriate product pricing, configuration and positioning for upgrades/service offerings

- Drive consumer awareness of new product/service offering

Business Model Innovation

- Develop the appropriate business model for the market introduction of new or required services to add value to the end to end recipient experience

- Utilize customer insights, recipient data, and market analysis to develop the business model

- Identify the business model for service contracts, online account management and remote patient service support in key markets (as per the requirement)

- Measuring customer satisfaction through surveys

- Roll out new initiatives focussed on recipient services

- Train the field team on new products/services at regular intervals

Event Management

- Plan, organize, execute and manage events including tradeshow, customer and partner events, industry events and other corporate events, ensuring high profile of Cochlear

- Review and develop communications to support local events and activities with India / Regional Marcom team members

- Organize and Plan educational programmes and other activities such as milestone celebrations with key centres

- Plan and design recipient engagement meets (from content to execution)

- Coordinate with the internal team for logistics needs for launches, conferences, etc

- Manage inventory of marketing communication material and merchandise for SA - updating database, videos, image libraries, monitoring stock levels, re-printing collateral, ordering, storage, maintaining collateral lists and records with respect to services business