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Manager - Marketing - Healthcare Startup/SaaS (4-6 yrs)
Marketing Manager
- A fast growing healthcare start up company in SAAS space
Responsibilities:
- Responsible for Brand building, Increase in top-of-mind awareness and brand recall for sponsored services across existing user base
- Strategizing on 360-degree integrated marketing campaigns to manage the top of funnel by driving maximum app downloads among pre-registered employees through ATL, BTL, direct marketing channels, Google SEO, SEM, social media & growth hacks
- Strategizing and executing on Annual/ Quarterly/ Monthly marketing plan to drive utilisation and revenue generation across the business line
- Crunch data and analyse user behaviour through funnel optimization. Translate data insights to build marketing campaigns while conducting A/B testing.
- Create collaterals, track utilization, and push app downloads
- Increase app engagement across different services (Sponsored and self-paid)
- Manage revenues generated from each of the paid services on the platform.
- Analyse the customer segment and keep a close tab on the numbers/health of the segment
- Liaising with multiple stakeholders like Customer success, product, sales, tele-calling team
MUST Skills:
- Ability to find a way amidst chaos and ensure timely delivery
- Experience in using marketing tools like MoEngage, branch.io, etc.
- Experience in strategizing and execution of 360-degree integrated marketing campaigns
- Desire to dive deep and learn about user behaviour, and analytics around the same.
- History of working cross-functionally with sales, product management, agency/ designers, and other stakeholder teams.
- At least 2 year of planning and executing communication campaigns ; emails, SMS, push notifications, in-app
- Ability to derive insights from data & Hands-on with excel
- Content writing skill
Ideal Candidate:
- 4+ years of experience in marketing, category management, Brand Management and user acquisition/retention at B2C e-commerce or other start-ups with a proven track record of executing and managing an acquisition portfolio of 10L+ users
- Handled annual budget of more than 5Cr
- Experience in driving millions of app downloads through App Store Optimisation & Campaign Tracking
- Ability to find a way through amidst chaos and ensure timely delivery
- Experience in handling large scale customer segment/s
- Self-driven and believes in " No task is too small for him/her"
- Good team player and ability to lead the team
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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