Urgent Opening: Marketing Manager @ established Healthcare Startup in Mumbai  We came across your profile while hunting for someone suitable for this job opportunity. Here are the details below. Let us know if you would like to try this out.   Specialties: Healthcare Technology and Mobile Technology  Headquarters: San Francisco, California  Year founded: 2014  Company type: Public Company  Company size: 50+ employees  Location: Lower Parel, Mumbai  Position - Marketing Manager  Experience: 5+ years  Job responsibilities:  - Do Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives  - Manage external marketing partners such as creative agencies, media, and PR agencies/ Freelancers  - Work closely with the UX/UI team to build a world-class app & website  - Design & Implement ATL (TV, Radio, Print) and BTL campaigns as per business needs  - Develop marketing collaterals which communicate the brand promise and product offerings  - Lead On-ground marketing, Activations, and Events. Develop activation formats to engage consumers at various touch points.  - Brand Building through tie-ups with external partners and companies and implement co-branded campaigns for customer trial and acquisition.  - Work closely with the online marketing team to ensure brand consistency across all mediums.  - Responsible for User Retention by using various mean of marketing and communication  - Responsible for participating in all competitions and relevant conferences, seminars to increase brand visibility  - Part of the Growth leadership team to drive GMV and new user acquisition through 360-degree marketing initiatives  - Mapping each market at a Micro level to understand consumer pattern and behavior, Implement a marketing plan to suit requirements for larger conversions.  KRA- s:  - Strategic planning Develop marketing strategies based on strong analytics (including on costs, conversion, retention, LTV, and ROI), set and meet deadlines in a fast-paced environment.  - Consumer/B2C marketing Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty programmes nationally in India.  - Corporate/B2B marketing Develop strong B2B marketing to attract SME and large businesses to Company's sleek and super-competitive business offerings, secure contracts, develop accounts and manage relationships, including by helping build a business product sales team.  - Digital Marketing Experience in all digital touch points to derive measurable results. Hands-on technical experience helps get the most out of every digital channel including mobile/smartphone and strategic media buying.  - Social Media Management Experience of social media as a science and how it helps feed one of the basic human need of communication enabling businesses to drive engagements through tools like FB, Twitter, LinkedIn, YouTube. Leverage cost-effective social media tools to reach out to various stakeholders and attract more entrepreneurs and build a pipeline for incubation programme.  - New product and city marketing launches Help develop the marketing launch strategy and deliver on their execution to launch new, exciting products and open new cities in India in 2017 and beyond.  - Brand and content Work with the global, regional and national Communications teams to manage the voice & brand of the company through content, advertising, email, blogs, and all social channels.  - Management and leadership Lead and build a team from scratch to develop Marketing Managers and Senior Managers to execute on marketing and business development strategies.  - Budget Devising an annual operating plan and managing marketing budget - spending and forecasting.  - Analysis Measuring and tracking impact of all marketing campaigns across events, social media, corporate communication, SEM registrations, e-mailers and web presence.  Eligibility:  - 5+ years of marketing experience, preferably in a fast-paced start-up environment or a larger company with a strong entrepreneurial culture.  - 3+ years in marketing, developing, executing and managing multi-faceted campaigns and programs in eCommerce, Customer Centric or Service Based Industry   - Experience with product marketing including marketing strategy, product positioning, brand strategy and user research.  - Demonstrated success in designing and delivering on marketing strategies and programmes, in both B2C and B2B environments and/or marketing/advertising agencies if possible.  - Experience making data-driven marketing and sales decisions using surveys, focus groups, A/B testing, and other analytical tools, and demonstrated business sense and intuition through successful marketing projects at scale.  - A track record of having attracted hired and/or managed and developed a large, high-performing team preferably from scratch.  - Education/ Qualification - Post Graduate from Tier 1 and Tier 2 institutes would be preferred. (IIM/BITS etc.)  If interested kindly reply to your updated CV  Current CTC,  Expected CTC  Notice Period.  Dinjal Borana Talent Acquisition Executive - HR, Sutra Services Pvt. Ltd.

Mumbai

Manager - Marketing - Healthcare Startup - IIM/BITS 

Manager - Marketing - Healthcare Startup - IIM/BITS  ,Job Description for Manager - Marketing - Healthcare Startup - IIM/BITS  in SutraHR in  Mumbai for (5-10) years of experience. Apply Now!

Job Description for Manager - Marketing - Healthcare Startup - IIM/BITS  in SutraHR in  Mumbai for (5-10) years of experience. Apply Now!