Manager - Marketing - Healthcare Startup

Marketing Manager Job Description:

Role and Responsibilities:

Skills Required:

- Energetic and intuitive marketing strategist with exceptional communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing planning, branding, and product development. Adept in online and traditional marketing, and highly skilled in execution and project management.

- The Marketing Manager is responsible for driving the success of Wellogo products, services & brand promise in the marketplace.

This person will:

- Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs

- Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets

- Develop and deliver appropriate field sales enablement tools

- Develop, establish and maintain marketing strategies to meet organizational objectives.

- Demonstrate effective management of the marketing, advertising and promotional activities of the organization.

- Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.

Responsibilities:

Brand Marketing

- Articulate product and service offerings, key benefits and messages for use by sales and business development team.

- Work with Product and Sales teams to identify and define scope, cultivate reference accounts for products and services offered together with health metrics and maintaining a robust brand P&L.

- Identify client success stories and create appropriate case studies and collaterals.

- Deep understanding of consumer behavior resulting in creating compelling marketing campaigns as per objectives and strategies laid out. This would include creating content for corporate marketing collaterals, website/blog/social media, and other initiatives.Provide assistance on press releases, contributed articles, presentations, events, and conferences.

- Liason with relevant partners like creative, digital, media and PR agencies to effectively drive campaign management.

Sales Enablement

- Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.

- Identify and facilitate closure of new business opportunities.

- Execute marketing campaigns and analyze performance that leverage behavioral interest

Project management

- Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures

- Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership

- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution

Market Research and Competitive Intelligence

- Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership

- Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership

- Conduct marketing surveys on current and new service concepts

Digital Marketing:

- Should be able to understand the digital landscape well

- Well - versed with digital performance marketing

- Should have good understanding of the Social Media and Digital PR space

Required Skills / Special Qualifications

- Creative thinker, excellent listener and communicator

- 4 to 5 years of professional marketing experience of which 3+ years of experience in consumer healthcare would be a bonus

- Multi-tasker with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online (Social media) communications, direct mail/email campaigns etc.

- Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and - Thrives Under Pressure- are words that describe you

- Strong communication and presentation skills

- Ability to communicate with all levels of an organization comfortably.

- Ability to manage multiple projects with varying priority at one time - to deliver results on time and under budget.

- Work creatively with limited resources

- Experience working closely with a sales organization with a strong affinity for sales team success.

- Expert-level proficiency with Microsoft Word, PowerPoint, and Excel as well working proficiency for photoshop, illustrator etc

- Post graduate degree + equivalent professional experience