Manager - Marketing - Healthcare (8-12 yrs)
- The role will be responsible for developing & executing the overall marketing & brand strategy for one their speciality product portfolios.
- Our client is expanding their wings in India and launching their Opthal portfolio hence looking for candidates with mandatory experience:
- Design and execute marketing collaterals that will support the sales team.
- To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain
- To design, present, and implement marketing business plans (brand plans) per promoted product on an annual basis.
- Maintain key customer and opinion leader and hospital relations to maximize product performance to support and grow current and future objectives
- To overlook monthly & annual BTL/ ATL input Planning & Monitoring of the brand key parameters and off-take trends to ensure better planning.
- Expectation of regular travel across the country
- 5 to 8 years of experience in Marketing in handling Ophthalmology products.
- Should be agile and able to launch and grow the portfolio in the assigned geographical area.