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08/06 Shraddha
Consultant at Xpert Conexions

Views:632 Applications:272 Rec. Actions:Recruiter Actions:1

Manager - Marketing - Healthcare (5-8 yrs)

Mumbai Job Code: 934748

Marketing Manager with A leading Health Care Organization.

- Leading multiple brand portfolio through various stages of brand life cycle journey

- Leading the strategic planning on portfolio for short to medium term at various stages of the brand life cycle.

- Leading shopper and consumer marketing efforts on brands

- Leading all marketing initiatives on the brands including communication development, media management, (ATL & BTL Activation)

- Working closely with the sales team for channel communication plans

- Liaison with external stakeholders like creative agencies, graphic design house, marketing research agencies, packaging vendors and internal stakeholders for effective brand management

- Formulating & executing marketing plans for new product development.

- Responsible for the delivery of the Top Line and Bottom Line of the Brand.

- Assumes responsibility for a Category for monitoring all marketing and branding activities while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of Brand Category to support top-line & bottom-line growth & foray into new segments and innovative products.

- Directs the evaluation of Brand Category Portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with the sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers- Assumes responsibility for a Category for monitoring all marketing and branding activities while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of Brand Category to support top-line & bottom-line growth & foray into new segments and innovative products.

- Directs the evaluation of Brand Category Portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with the sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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