Manager - Marketing - Healthcare

Marketing Manager with A leading Health Care Organization.

- Leading multiple brand portfolio through various stages of brand life cycle journey

- Leading the strategic planning on portfolio for short to medium term at various stages of the brand life cycle.

- Leading shopper and consumer marketing efforts on brands

- Leading all marketing initiatives on the brands including communication development, media management, (ATL & BTL Activation)

- Working closely with the sales team for channel communication plans

- Liaison with external stakeholders like creative agencies, graphic design house, marketing research agencies, packaging vendors and internal stakeholders for effective brand management

- Formulating & executing marketing plans for new product development.

- Responsible for the delivery of the Top Line and Bottom Line of the Brand.

- Assumes responsibility for a Category for monitoring all marketing and branding activities while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of Brand Category to support top-line & bottom-line growth & foray into new segments and innovative products.

- Directs the evaluation of Brand Category Portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with the sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers- Assumes responsibility for a Category for monitoring all marketing and branding activities while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of Brand Category to support top-line & bottom-line growth & foray into new segments and innovative products.

- Directs the evaluation of Brand Category Portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with the sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers