Manager - Marketing - Healthcare

We have an opening as a Marketing Manager with one of our Client.

Job Location : Bangalore

Job Description :

Marketing manager for Clinics will be solely responsible for developing Company Health's national marketing strategy on B2B2C business which reaches patients through Clinic Franchisees.

The role will be responsible for:

- Driving growth in our Clinic Franchisees through marketing initiatives

- Segmenting clinics, co-developing strategy to go deeper specialty wise

- Designing and executing trade marketing at Franchisee locations

- Developing content marketing engine to engage doctors and educate them

- Increasing Franchise leads through Digital marketing and tele marketing

Key Metrics

Following metrics will be focus of this role:

- Growth of average revenue per franchise over time

- Retention of clinics over time

- Lead funnel generated for sales team to acquire new franchise

Requirements

- 5+ years of experience as a marketing professional

- Experience with trade and content marketing at Point of Sale

- Experience in building sales strategy and pitch for - eld teams

Preferred if you have one/ more of the following:

- Experience in Diagnostics industry

- Experience in selling to doctors and Clinics

- Experience in generating leads for sales team through online or tele - marketing