Manager - Marketing - Global Financial Service

We have an opportunity with one of the Global Financial service for the role of Marketing Manager

Location- Mumbai

Job Specification:

The business marketing manager will identify, implement and evaluate marketing plans and strategy, based on business objectives and market needs for specific businesses. Our business marketing goal is to elevate and enhance leadership position in the market, deepen stakeholder engagement and generate demand effectively.

Job Description:

Promoting Franchise & Thought-leadership

- Plan and deliver on a mix of marketing channels - event management, webinars, lead generation campaigns, content marketing etc.to create awareness, deepen engagement and establish leadership in the respective businesses.

- Maintain strategic market & competitive intelligence - Continuously gain insights into customer behavior, untapped opportunities, and user personas

- Keep senior management abreast of latest developments pertaining to market, competition, banks, regulators, policymakers and trade bodies

- Maintain timely detailed MIS, reports, and dashboards of activities

Demand Generation

- Develop a mix of online and offline strategies and manage the marketing programs that drive demand for respective businesses

- Develop product messaging that differentiate from others in the market

- Build suitable marketing alliances with non-conflict third parties and industry bodies to enhance lead generation as well as franchise agenda of the businesses

- Initiate, conduct and analyze market research to capture customer feedback, current market conditions/market requirements for existing and proposed business solutions

Team Management:

- Lead and guide team members to deliver high impact outcomes and continue to increase visibility

Experience & Expertise:

- Professional qualification: MBA (Finance / Marketing)

- Experience of 8+ years of relevant experience in strategic alliances/ product marketing in India and preferably also global markets.

- Must have a deep understanding of the financial sector; prior experience with banking and financial institutions will be an advantage

- Background in lead generation campaigns and digital/new age marketing is a plus

Shahista Malim
Black Turtle