Managing Director at Auro Ace Management Pvt Ltd
Views:811 Applications:248 Rec. Actions:Recruiter Actions:39
Manager - Marketing - Food/Confectionery (10-14 yrs)
Marketing Manager - FMCG ( Confectionery / Foods )
- To Oversee the Entire gamut of Brand Management of the assigned categories of Confectionery / Foods range. (Two Different Positions)
- Will be responsible for the Brand loyalty and Brand Matrix to ensure the Brand recall is on the top of the mind of the consumer.
- Prospect and evolve best Branding activities to help generate secondary volumes in sales and excellent product mix among the category.
- Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.
- Assist in developing and execute the marketing & branding strategy to improve market share and reach.
- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.
- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
- Ensure effective media evaluation & planning to attain maximum ROI by coordinating with key media providers for the Brand.
- Planning, strategice and ensuring the implementation of the strategies to achieve the brand objectives.
- Plan and ensure required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.
- Monitoring and analysing the Retail Audit for planning.
- Ensures that the top-line & bottom-line objectives of the brand are strictly met.
- Develops various schemes incentive / discount to increase the contribution of the brand.
- Negotiation with vendors for printing of POS materials and for the BTL activities.
Reporting to Marketing Head and assisted by Brand Manager / executives.
POSITION TO BE FILLED IMMEDIATELY AND HENCE THOSE HAVING ONLY BRANDING / MARKETING WITH PROVEN EXPERIENCE IN THE ABOVE CATEGORIES ONLY NEED APPLY.