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19/08 Abraham
HR at talentxo

Views:497 Applications:145 Rec. Actions:Recruiter Actions:25

Manager - Marketing - FMCG/Healthcare (3-5 yrs)

Bangalore Job Code: 1142519

marketing manager


Marketing Manager - User Retention and Engagement, Smytten

- Customer Retention

- Customer Acquisition

- Product Marketing

- Marketing Campaigns

About Smytten:

- Consumer Internet

- eCommerce

- Technology

- Smytten is India's Largest online platform for premium products discovery & trial. It aims to enhance the way aspirational Indians discover, interact with, and purchase premium products and services, making the experience more immersive. It cuts across multiple premium lifestyle categories like Beauty & Grooming products, Food & Beverages, Health & Wellness and 10 more categories. Smytten was launched in 2016 by Siddhartha Nangia and Swagata Sarangi, both graduates of Indian Business School. Swagata in his last stint headed Business Marketing

See More:

Company Size: Startup / Small Enterprise

Office Location: Karnataka, Bengaluru

Maximum Compensation: Open to discussion

Experience Required: 3 to 5 years

Working Days: 5 days/week

Role & Responsibilities:


- Will be responsible to improve retained users / driving repeat and she/he will sit with a sales target.

- Oversee the growth of our email marketing programs by performing frequent experience testing, along with evolving our segmentation strategy and scaling our loyalty program to create a best in class experience for our customers.

- Build, launch, and scale a referral program that rewards and retains our highest-value and most loyal customers, focused on participation and upward migration.

- Work closely with key stakeholders in creative, marketing, technology vendors and more to develop and execute initiatives that drive customer loyalty and engagement.

- Optimize site email capture and increase key email metrics from list size and engagement to conversion and sales.

- Develop robust measurement strategies ; both at the campaign level; and at the customer segment level, to measure short-term and long-term impact of marketing strategies.

- Act as the in-house expert on existing customer marketing strategies and industry best practices.

Ideal Candidate:

- 3+ years of work experience in a consumer facing vertical (eCommerce preferred)

- Strong analytical skills and data orientation.

- Bachelor's/PG degree in Business, Marketing or Communications

- Prefer at least 3 years of existing customer marketing experience, ideally with Direct to Consumer websites

- Experience working with internal and external partners for increasing lifetime value of customers

- Proven track record of growing and analyzing CRM/retention programs

- Strong foundation in cross-sell/upsell strategies

- Conversion-rate-optimization (CRO) experience a plus

- Deep understanding of best in class loyalty programs

- Shopify/Ominsend experience a plus

- Thrives in fast-paced, collaborative environment

- Perks, Benefits and Work Culture

- Design freedom

- A team of fun and motivated people (at least that's what we think of ourselves)

- Beanbags

- Unlimited chai, and the occasional beer or two (or three)

- Freedom to execute new ideas with a team of fun and motivated people.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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