Manager - Marketing - FMCG

Role: Marketing Manager 8 to 15 yrs

Industry : FMCG

Location : Karnataka

CTC : As per the market standards

Reporting to : Director

- Responsible for development, execution, and monitoring of overall marketing strategy (ATL/BTL and digital marketing) of the company, in consultation with sales team and Management

- Develop and monitor the social media strategy of the Company

- Responsible for planning and monitoring of new product launch program and evaluation of its effectiveness

- Provide opinions for development of new product categories and SKUs to R&D department and the management.

- Co-ordinate with NSH, and provide feedback from market surveys, to help achieve sales targets

- Responsible for preparation of branding and marketing budgets and monitoring of actual spends on a periodic basis

- Liaise with marketing agencies / media to obtain the most optimum deals on advertisements and other media initiatives

- Responsible for deployment and implementation of marketing campaigns

- Establish targets for the marketing team members to achieve the departmental goals

- Finalize vendor performance evaluations and recommend identified vendors

- Review results of market visits and surveys carried out by Executive - marketing. Communicate results to sales teams for subsequent action