Manager - Marketing - FMCG

Job Summary

Responsible for the overall management of designated brand/category/unit to deliver on deliver on category/ business growth objectives. Drive category growth agenda through base business growth and new product introduction through the development and implementation of brand / category/ marketing initiatives to time and budget

Responsibilities: 

- Work with CountryManager and Regional Marketing Director/ team to lead the local development and execution of marketing strategies for brand / category and other identified opportunities for profitable growth for the business

- Accountable for achievement of brand (s)/ category contract volume, value, market share, distribution and equity objectives/ targets agreed with Top management

- Create and execute consumer/shopper support initiatives and where required channel support strategies, in line with brand positioning

- Drive superior execution of brand activities ABOVE and BELOW the line, that would deliver for the consumer and customer

- Utilize research / insights to deliver develop winning strategies /initiatives for brand/ category that would deliver consumer and customer demand

- Review performance of marketing campaigns and assess against goals (ROI and KPIs).

- Lead the processes of forecasting and NPD (volumes/ projects/ spends/ within category/ marketing team to ensure reliable delivery of the plans.

- Also oversee on-time delivery of agreed NPD initiatives to market and management of launched products through launch / growth phase

- Collaborate cross the business/ group to deliver plans to time and cost

- Manage marketing investments/ assets for brands/ category to deliver agreed objectives; also maintain strong interface with Finance team for tracking brand/ category budgets

- Team - Lead, manage, motivate and develop brand management team to ensure they deliver and grow

- Work effectively with key internal units as well as external partner agencies in liaison with regional marketing as may be required

- Play role in the leadership of wider management team and marketing in particular to enable best for business decisions to be made

Skills/Qualifications

- A good 1st degree, masters- degree or an MBA (desirable but not compulsory), from reputable university

- At least 8-10 years brand / marketing management experience in (though not limited to) FMCG companies, including creation and management of the marketing mix

- Proficiency in Microsoft office - Word, Excel and PowerPoint a must

- Have excellent interpersonal communication skills (verbal & written)

- Must exhibit strong analytical skills as well as judgment and business sense ( be able see issues in financial and commercial terms)

- Must have an eye for detail and a creative mind

- Must be proactive, have external orientation and be conversant with developments in the macro-environment

- Must have good track record of executing marketing plans in a multilayered and fast changing environment, be flexible and open minded

- Must have leadership orientation; ability to develop teamwork and maximize resources within a group

- Must have excellent collaborative and relationship management skills and ability to work with other teams