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Head - Leadership Hiring at Chrysalis Consulting HR Pvt. Ltd.
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Manager - Marketing - FMCG (6-12 yrs)
Marketing Manager-FMCG
Leading FMCG company is hiring for Marketing Manager position. Ideal candidates should be MBA's with 6-12 years experience in Pharma Marketing.
Main duties and functions :
- Developing the plans/strategy of the brand for (1 year operational Plan and 3 year strategic plan) and gaining support of top management.
- Leading the Innovation agenda for as per the Brand Strategy.
- Implementation of brand plans includes ensuring timely implementation of the activity calendar.
- Identifying and drawing up any corrective/reactive action required on the brand through prescription share review.
- Constant scanning of healthcare trends and implications on the brand.
- Maintaining and updating competition dossiers w.r.t spends/cost benchmarks etc.
- Identify and deploy consumer research that may be needed on the brand.
- Developing and maintaining Insights and Consumer Understanding with regard to the products under the brand communication.
- Developing overall communication strategy.
- Developing new messaging matrix and materials in close collaboration with the medical,legal and regulatory team.
- Driving the digital approach: website regular updates, implementation, asset development to support CBUs strategy.
- Maintain a monthly dashboard of all activations/communication.
- Track brand performance.
- Provide assistance with preparation of submissions to regulatory agencies.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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