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29/07 HR
Co-Founder at The Bridge Associates

Views:697 Applications:165 Rec. Actions:Recruiter Actions:156

Manager - Marketing - FMCG (5-18 yrs)

Bhopal/MP Job Code: 1132816

Marketing Manager - FMCG


- Our client is in the food and beverage category

- Take overall responsibility of Marketing

- Sound knowledge of Marketing processes, including eCommerce

- Analyze brand positioning and consumer insights

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Align the company around the brand's direction, choices, and tactics

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Devise innovative growth strategies

- Monitor product distribution and consumer reactions

- Oversee new and ongoing marketing and advertising activities

- Monitor market trends, research consumer markets and competitors' activities

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Strategize, plan and execute marketing plans effectively to gain market share.

- Lead the strategy and execution of the value-added product portfolio which should aim to be at 25-40% of overall business in 2+ years

Experience, Education & Competencies :

- 5+ years of experience

- An MBA from a well-regarded Institute/Univ. with experience in FMCG, Beverages

- Experience of Digital Marketing, product design/costing/margins/PR/Digital marketing

- Looking for someone with a desire to make a mark, build a business, and elevate business to 2-3x levels soon ; operating in a startup mode

- Ability to deal with ambiguity and changing demands

- Must have good IT skills with more than working knowledge of ERP software, Excel, PPT, data analysis, etc.

Women-friendly workplace:

Maternity and Paternity Benefits

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