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07/07 Veena
Recruitment Consultant at Utkarsh Staffing Solutions

Views:465 Applications:149 Rec. Actions:Recruiter Actions:56

Manager - Marketing - FMCG (4-10 yrs)

Hyderabad Job Code: 1122218

Marketing Manager


We have an opening as a Marketing Manager with one of our FMCG Client. If interested can forward their resume to respective mail id.

Job Location : Hyderabad

Job Description :

Strategy and Communications :

- Strategize key brand messaging, develop and execute all brand communications and media actions across all channels like digital media, mainline, third party aggregators etc. to build brand equity, strengthen the brand positioning and create brand awareness in the market.

- Ideate engaging stories, curate briefs for creative partner agency, support and direct them to get the content developed.

- Coordinate and follow up with them, to ensure timely delivery of work, which is in accordance with brand tone and guidelines.

- Review and develop/update brand strategy documents, marketing collaterals, and packaging, internal branding at outlet level and suggest improvements.

- Maintain and ensure consistency of brand communications and design across all mediums.

- Social media and Digital marketing Owning, planning and ensuring timely execution the content calendars. Planning new product/service launch campaigns determine budgets and overlook the performance.

- Handling social listening and reviews for all the locations.

- Help the team in addressing the consumer grievances, take constructive feedback in order to improve services.

- Stay up-to-date on the latest internet trends for identifying moment marketing opportunities and ensure the execution of the relevant trends.

- Developing content, review and update the brand websites, as and when needed. PR Coordinating with PR agency for planning, developing and seamless implementing PR activities.

- Develop content for media listings, opinion pieces and articles on various industry and brand related topics.

- Share the coverage on the brands socials and website.

- Answering enquires from media, individuals and other organizations via telephone and email.

- Collating and analyzing the existing media coverage.

Market Research :

- Conducting monthly/quarterly competitor analysis, developing consumer insights, determining the communication gaps between brand and audience if any, communicate the same with stakeholders and revise the strategy accordingly.

- Supporting the management in business expansions by conducting market research, identifying opportunities and develop proposal documents, go to market strategies for new launches.

Veena

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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