Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
15/06 Anubhooti T
Senior Talent Partner at Randstad India Limited

Views:605 Applications:240 Rec. Actions:Recruiter Actions:1

Manager - Marketing - FMCG (3-7 yrs)

Delhi NCR Job Code: 1110889

Marketing Manager


Position : Marketing Manager - FMCG

Mandatory requirement : MBA full time course

Key Responsibilities :

- Designing Product, Pricing and Promotion strategy.

- Deep understanding of India FMCG industry preferably food industry experience in Traditional & Digital Marketing, and ability to translate data into strategic insights will be the key drivers for a great head start.

- Support creation of portfolio, and associated pricing and promotion strategy to drive distribution and penetration.

- Identifies and addresses key business issues for the portfolio by analyzing a wide range of internal & external data and incorporating input from key stakeholders.

- Determines relevant market research opportunities to enhance consumer understanding and competitive impact.

- Ensures development of holistic, effective multi-year marketing plans.

- Responsibility for overall Brand performance, working in collaboration with India Market Manager, Regional Finance and Distributor partners to ensure delivery of brand goals.

- Leads creation of Digital Marketing promotion strategy and engage with internal & external stake holders to execute the marketing plan, driving growth of Brands on eCommerce platforms.

- Leads implementation & execution of in-year marketing plans, working with key agencies to ensure best in class delivery

- Delivers innovation & portfolio changes, media & communications planning and any brand led activations

- Ensures ongoing tracking of performance, taking responsibility to uncover insights and optimize in-year plans

- Manages trade marketing budget as relevant- controls expenditure, analyses variances and initiates corrective actions where required.

- Takes leadership in engaging with Distributor Teams and their Leadership

Experience required :

- Experience with Grocery/Confectionary/Chocolate/Food category will be preferred

- Must have academic and experiential skill set in Traditional Marketing & Digital Marketing

- Proven ability to successfully utilize all elements of the marketing mix to drive the business.

- Proven ability to influence senior stakeholders

- Strong analytical skills ; able to use various data sources to analyze and optimize plans

- Experience with budget planning and management.

- Excellent commercial, analytical and data interpretation skills

- Excellent communication and presentation skills

- Confident, proactive with drive for results and highly motivated

- High level of initiative, able to drive forward projects independently

- A high level of creativity and passion

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.