Manager - Marketing - FMCG

- The Marketing Manager will report to GM Snacks & Grocery(Marketing) and is responsible for the marketing of brands under our Client's product portfolio. The Manager is accountable for achieving brand sales, P&L and deployment of marketing plans in line with marketing strategy of the respective brands.

- The Manager acts as a lead between different departments; Marketing,Sales, R&D,Operation&Finance arms of the organization on Marketing plans & Innovations.

- In addition, the manager will - lead efforts in deployment of key global initiatives under the supervision of country marketing leadership- .

Summary of major duties :

Brand Marketing and Business Planning :

- Develops consumer and customer insight-driven brand marketing strategies. The brand strategies should lead to superior marketing programs to deliver the target brand sales, profit, share and consumer KPI growth results.

- Builds long and short term brand portfolio growth plans to achieve the brand growth targets.

- Translates country marketing strategies and priorities into brand strategies and business plans that match with the company capabilities.

Marketing Execution Leadership and Management :

- Develops and implements the annual brand marketing plans to achieve the target sales, profit, share and consumer KPI results. Drives marketing execution excellence in the following:

- Concepts : develops, qualifies and implements insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix;

Brand portfolio management :

- Develops optimal brands : pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals;

- Innovations : Product/packaging innovations - builds and drives the continuous stream of product and packaging innovations to achieve sustainable growth for the brands;

- Advertising and Media : leads development and deployment of superior consumer communications across all advertising and media channels;

- In-store activations : drives superior instore merchandising, sampling and promotion programs to build winning instore impact and consumer off-take;

- Agency management : Managing the advertising, media, PR, and promotion agencies to derive superior business results

- Business Analysis and Realization : Conducts in-depth analysis of market (category), consumer and customer analysis to derive data-driven indicated actions to guide the brand marketing plan development and optimization. Conducts ROI analysis to monitor, improve and deliver optimum DME efficiency.

- Personal Capability Development : Be responsible and committed for the training and development plan for himself. Be the - owner- for self continuous growth under the supervision of the GM Snacks