Manager - Marketing - FMCG

Education & Skills

- MBA (Marketing) from University/Business School/Institute of repute.

- Relevant Functional Skills & Expertise

- Execution Skills

- Commercial Acumen & Budget Handling

- Process & Procedure Implementation Skills.

- Good Communication & Presentation Skills.

- Interpersonal Skills and Man Management

- Team Spirit.

- Stress Management.

- Computer literacy and IT Skills.

Experience

- 15+ years FMCG/ Consumer Services industry experience in the Marketing & Sales functions, with demonstrable successes in the various areas of Product & Brand Management.

- Experience of dealing with multi brand/product portfolio in a large Company.

- Good experience of executing ATL, BTL, TTL, Market Research, Media Planning & Category

Management across diverse geographies.

Job Specification:

Scope

Job Specific Comments

- Responsibility of Marketing Planning & Execution including leading & implementing Marketing Strategies, Processes & Procedures Execution, Goals/Targets Delivery, Process Controls, People Management, Cross-Functional Support and Coordination, etc.

- Requires less supervision.

- Includes coordination & managerial roles internally, along with external agency & vendor handling.

- Executing the Marketing Plans for brands, across Regions.

- Responsible for planning & execution of all aspects of the marketing function for the assigned product portfolio.

- Planning and executing new initiatives and strategies for improving the products- market share, growth and contribution.

- Strategizing and continue working towards brand building, brand nurturing, brand positioning, brand health, etc.

 - Analyzing market intelligence on competition, lifestyle trends, consumer behavior, market compositions, region-wise and product-wise sales scenarios and strategizing accordingly.

- Market Research pertaining to the designated categories like Brand Health Tracks, Usage & Attitude Studies, Concept Test, Syndicated Retail & Consumer Studies, Packaging Research, to name a few.

- Breaking down the Annual & Quarterly Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control.

- Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives as per Marketing & Category Plans.