Upgrade to Pro Member
Recruiter at Jaden Executive Search
Views:818 Applications:160 Rec. Actions:Recruiter Actions:100
Manager - Marketing - FMCG (15-20 yrs)
MARKETING MANAGER
- Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company's revenue and earnings targets.
- Create and execute a dynamic marketing plan that will build the company into a dominant brand, including development of a consistent message integrated across all programs, promotions, products and services.
- Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels
- Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
- Be the visible voice and advocate for the end user within the organization
- Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.
- Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services
- Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
