Manager - Marketing - FMCG

- Lead marketing of key brands in India

- Managing a portfolio of over 600Cr

Client Details :

The client is a leading Indian FMCG with an overall business size of over 1200 Cr and operates across the personal and homecare category.

Description :

Marketing strategy & planning :

- Development and execution of annual marketing strategy in line with business objectives and revenue targets- including product range management, new product briefs, key campaigns and budgets, Partner with the Sales team in devising strategic trade initiatives & trade related activities, Deliver on Market shares & business goals

Content and creative strategy :

- conceptualization and execution of campaigns, photo shoots, videos, social media pages, influencer tie-ups, blogs, PR articles, Creation of brand positioning platforms and generation of effective communication plan

Media Planning & Evaluation:

- Driving penetration and brand awareness through a combination of influencer marketing, digital, PR, visibility, on-ground activations, Planning ATL & BTL communications, developing merchandise.

NPD & Innovation :

- Develop a clean innovation funnel & work with cross functional teams to deliver on same, Leading the cross functional teams to develop and launch the innovation pipeline of SKUs Team Leadership

- Provide leadership and direction to a team & ensure that they are effectively deployed for achieving the business goals, MS goals and profitability goals of the assigned category

Profile :

- Should have major experience of marketing role in FMCG brands preferably into Home Care Category, should have worked at senior level position with experience of leading a team

Job Offer :

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Simran Kaur on +91 (0) 22 4236 3321.

Contact - Simran Kaur - +91 (0) 22 4236 3321

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