Manager - Marketing - FMCG

Job Description :

- Developing entire Brand (including brand proposition, visual identity, brand values, extension and own brand perception).

- Establish Brand in India by developing marketing campaigns that drive Awareness, consideration & build equity amongst all relevant stakeholders

- Build consumer facing properties to drive overall Brand Equity & engagement of Brand through large scale Pan India events

- Inspire and lead the agency partners (creative, media, data).

- Accountable for the optimal utilisation of the marketing budget, maximising ROI

- Support all Sales activations via Trade Marketing and be the custodian of Brand Lead across all touchpoints

- Be the champion of Brand communication across key stakeholder communities