Managing Director at Tyche Jobs
Views:745 Applications:296 Rec. Actions:Recruiter Actions:59
Manager - Marketing - FMCG (10-13 yrs)
Job Description :
- Developing entire Brand (including brand proposition, visual identity, brand values, extension and own brand perception).
- Establish Brand in India by developing marketing campaigns that drive Awareness, consideration & build equity amongst all relevant stakeholders
- Build consumer facing properties to drive overall Brand Equity & engagement of Brand through large scale Pan India events
- Inspire and lead the agency partners (creative, media, data).
- Accountable for the optimal utilisation of the marketing budget, maximising ROI
- Support all Sales activations via Trade Marketing and be the custodian of Brand Lead across all touchpoints
- Be the champion of Brand communication across key stakeholder communities