jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
26/07 Amit Nagar
Co-Founder at Connexions

Views:5843 Applications:209 Rec. Actions:Recruiter Actions:18

Manager - Marketing - FinTech (4-8 yrs)

Mumbai Job Code: 725286

Marketing role in a well funded and rapidly growing fintech firm

Key Responsibilities and Accountabilities :

- Responsible for managing the company's marketing initiatives

- Use market research and analysis to direct marketing strategy and planning.

- Oversee the production of all promotional materials and marketing campaigns.

- Reports marketing and sales results to senior management.

- Establishes marketing goals based on past performance and market forecasts

- Oversees current offerings and comes up with initiatives for new products or services

- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

- Works with marketing staff to develop detailed marketing plans for all media channels and sales teams

- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects

- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings

- Works within the department budget to develop cost-effective marketing plans for each product or service

- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives

- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

- Creating a long term social media plan and marketing calendar.

- Maintaining Facebook, Twitter, LinkedIn, and other media accounts& tracking social media analytics using software tools.

- Create compelling content that will be shared by influencers.

- Creative feedback and viral loops between our Facebook Page, LinkedIn, Twitter, and blog accounts.

- Monitoring of industry news/trends/research

- Help with collection and synthesis of quantitative and qualitative data from client marketing campaigns.

- Assist with search engine optimization strategies.

- Work with various databases.

- Draft client communications, content for blogs, website, and social media.

- Preparation of presentations/communications for the sales team

Skills & Abilities;

- Excellent verbal and written communication skills, with extensive knowledge of web and Social Media.

- Presentation skills - ability to conceive, prepare, author and give key presentations to clients.

- Knowledge of FSI clients' business - the ability to understand the client's business, their market sector, regulation compliance and be able to discuss knowledgeably with the client.

Qualification & Experience;

- Bachelor's Degree in Marketing, Business, or a Related Field, Marketing Strategy, Media Channels, Client Relationships, Creativity, Adaptability, Research, Analysis, Writing, Public Speaking, Interpersonal Communication, Leadership, People Management, Detail-Orientated, Budgeting, Organisation, Multi-Tasking.

Aptitude/Personal Profile;

- Must have excellent organizational skills, attention to detail and the ability to prioritize in a changing environment.

- Inspires creativity & innovation.

- Drives results - achieve high levels of customer satisfaction.

- Exhibits professional excellence - strives for self-improvement.

- Proactive problem prevention and issue resolution leadership ability.

- Communicates effectively-tailored messages appropriately to various stakeholders.

- A passion for events and willing to make a difference in the delivery of the same.

- A desire to over-deliver in all aspects of the role

- Self-starter and hard worker

- Meticulous attention to detail

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.