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Talent Acquisition Manager at Symbosis
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Manager - Marketing - Electric Vehicle (8-13 yrs)
Marketing Manager - EV
Purpose of the role :
Custodian of the a product category with effective brand(s) management stemming from :
1. Deep consumer insights
2. Marketing communication to maximize brand preference in the respective region. Achieve targeted business results.
Role Description : (List down 10 (max) discrete jobs in the order of priority)
- To build brand equity for TVS brand across ranges
- Ability to understand the customer category and purchase funnel for brands in respective region
- Develop insights for the category by identifying the need / gap
- By defining the marketing challenge / problem and developing the 360 communication (ATL/BTL/ Digital) for improvement of brand salience
- By creating regular marketing communication collaterals and digital artworks meeting the demands of different countries
- Building marketing campaign for a particular brand(s) in the operating geography
- Monitoring the brand communication effectiveness and ensuring desired in shop experience. Lead digitization implementation in country
- Maintain MIS for the brand and monitor the target achievement . Periodic reporting and sharing of reports to India
- Plan and achieve the targeted retail volume for the brand(s) by closely working with Country manager, distributor and dealers
- Plan achievement of NPD volume and market share in respective region
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