Manager - Marketing - Electric Vehicle

Marketing Manager - EV

Purpose of the role :

Custodian of the a product category with effective brand(s) management stemming from :

1. Deep consumer insights

2. Marketing communication to maximize brand preference in the respective region. Achieve targeted business results.

Role Description : (List down 10 (max) discrete jobs in the order of priority)

- To build brand equity for TVS brand across ranges

- Ability to understand the customer category and purchase funnel for brands in respective region

- Develop insights for the category by identifying the need / gap

- By defining the marketing challenge / problem and developing the 360 communication (ATL/BTL/ Digital) for improvement of brand salience

- By creating regular marketing communication collaterals and digital artworks meeting the demands of different countries

- Building marketing campaign for a particular brand(s) in the operating geography

- Monitoring the brand communication effectiveness and ensuring desired in shop experience. Lead digitization implementation in country

- Maintain MIS for the brand and monitor the target achievement . Periodic reporting and sharing of reports to India

- Plan and achieve the targeted retail volume for the brand(s) by closely working with Country manager, distributor and dealers

- Plan achievement of NPD volume and market share in respective region