Manager - Marketing - Education

Role Summary/Purpose:

Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives

Key Responsibilities:

- Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market.

- Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs

- Work across all functions to ensure effective customer communication

- Liaison with and manage the Creative, Media, and PR Agencies

- Manage the Media planning and buying activities

- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

- Commission Market Research from time to time as required.

- Establish and manage brand collaborations and partnerships.

- Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations.