Manager - Marketing - Education

Expected End Results :

Major Activities :

Create, execute, and analyze the effectiveness of a strategic marketing plan :

Create marketing and promotional materials by interfacing with customers, distributors, and graphic designers.

- Hire and work closely with focused PR agencies

- Calculate Marketing Return on Investment (MROI) to optimize use of resources

- Leverage his/her network within travel industry to identify areas to position the brand deep in the territory of our target consumers.

- Identify the appropriate channels of marketing communication, and ensure optimal placement.

- Manage strategic promotional partnerships

- Disseminate market insights to other regions

- Establish norms and systems to assimilate knowledge about the market and the consumer through self initiated and/or external market research, and direct field based feedback to prepare market penetration strategies including channel mix, product offerings, and pricing and communication strategy.

Marketing :

Preparation of Marketing Budget

- Effective Marketing in order to attract enrollments

- Preparation of Marketing material

- Ensuring Marketing Material availability at School level

- Ensuring Utilization of Marketing Material at School level

- Designing and creativity of marketing material

- Other initiatives in marketing e.g. Awards, Social Media etc.

Enrollments & Branding :

Enrollments in existing Schools - As per the financial feasibility

- Monitoring competition with in the existed competitors and new competition

- Effective Employer Branding

Experience in Marketing/Branding role in service Industry. Must have a Post Graduate degree in Marketing, Advertising, Branding or related field

Personal Characteristics & Behaviors :

- Must be a self-starter, highly organized, and able to work well with employees at all levels in the organization.

- Polished presentation and interpersonal skills.

- Must possess top level business management, interpersonal, and facilitation skills.

- Needs good knowledge of Microsoft Office and Windows-based computer applications.

- Strong understanding of customer and market dynamics and requirements.

- Proven ability to oversee all marketing, advertising and promotional activities.