Industry - IT

Category - Sales & Marketing

Skills - Marketing Manager

Job Type - Permanent

Description - An opportunity to work in a leading global Ed-Tech organization. Opportunity to lead marketing in the universities category.

Client Details : 

Our client is one the world's leading players in the Education-Technology space having SaaS based solutions. In their Enterprise business they have partnered with large strategic accounts - Fortune-500 companies & Governments to target curated skill development for their employees.

Description : 

Your responsibilities:

Marketing Programs: Create and deliver innovative programs that increase awareness, generate leads, strengthens customer relationships, and build sales opportunities

University Events: Manage events that Coursera attends and sponsors; send out and collect data from attendees and speakers through a post-event survey

Content Development: Collaborate with content marketing to produce thought leadership pieces and sales collateral; maintain communication with content marketing to ensure content development and execution stays on schedule

Customer case studies: Partner with customer success team to create case studies, and manage the distribution of case studies

Webinars and Email campaigns: Manage scheduling and production for webinars; work with demand generation on email campaigns

Website: create compelling content in easily consumable formats to increase engagement on our website and ultimately generate new leads.

Profile : 

- 7+ years of work experience, of which 4+ years as enterprise and university marketing

- Experience managing enterprise and university marketing activities such as email campaigns, webinars, and events/conferences

- Familiarity with marketing automation software such as Marketo (or willingness to learn the dashboard to collect quick stats on campaigns)

- Ability to work with cross-functional teams to gather the necessary information to execute campaigns and programs

Job Offer : 

An opportunity to work in a leading global Ed-Tech organization.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Anshul Kumar on +91 124 452 5414.

Contact - Anshul Kumar - +91 124 452 5414

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