Hiring for Marketing manager-Ed tech for Pune location.

Experience Level: 6+yrs

Job Location: Pune

Role and responsibilities:

The Senior Marketing Manager is responsible for driving the success of Proctur, product & brand promise in the marketplace.

This person will:

- Establish effective working relationships with sales leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs.

- Develop, establish and maintain marketing strategies to meet organizational objectives.

- Demonstrate effective management of the marketing, advertising and promotional activities of the organization.

- Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.

- Articulate product and service offerings, key benefits and messages for use by sales and marketing.

- Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral.

- Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds.

- Create content for corporate marketing collateral, website/blog/social media, and other initiatives.

- Provide assistance on press releases, contributed articles, presentations, events, and conferences.

- Internal reporting and other duties as assigned Lead Generation & Sales Enablement.

- Create effective, compelling positioning, messaging, and sales tools that are understood and used.

- Stays abreast of market trends to drive topics for client webinar.

- Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.

- Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets.

- Develop and deliver appropriate field sales enablement tools.

- Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral.

Skills:

- Creative thinker, excellent listener and communicator.

- 6+ years of professional marketing experience of which 3+ years of experience in an ed-tech.

- Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail.

- Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and "Thrives Under Pressure" are words that describe you.

- Strong communication and presentation skills.

- Ability to communicate with all levels of an organization comfortably.

- Ability to manage multiple projects with varying priority at one time -to deliver results on time and under budget.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.