Manager - Marketing - eCommerce Vertical - FMCG

- Drive ecommerce initiatives implementation from planning, budgeting, validating, executing action plans

- Manage eCom end-to-end (Search Ads, Display Ads), promotional strategies, and actionable insights from weekly competition analysis

- Complete ownership of all Marketing Spends of Ecommerce and hence, P&L ownership of Ecommerce channel. Drive key business metrics (ROAS, CTRs, Conversions etc.) on marketplaces.

- Work with Brand teams to plan, curate & manage content & creatives across Ecom Marketplaces to increase brand visibility across platforms. Overseeing optimization of shopping experience to increase conversion rate.

- Manage eCom partner agency / insight partners. Work closely with agencies to track, analyse, automate & report marketing metrics and trends

Candidate Background

- 3-6 years

- Experience in eCom role / Digital or eCom agency

- Experience in broader digital marketing will be an added asset

- Hands-on personnel with good stakeholder management & Data Analysis skills with exposure to working on various dashboards