Manager - Marketing - eCommerce

- One of the e commerce company is looking out for Marketing Manager. We are seeking a passionate and driven Head of Marketing with experience in both online and offline Marketing channels to drive traffic, new customer acquisition, retention and growth

- This will be responsible for driving traffic to the website, engaging customers through various marketing strategies/channels and leading our growth strategy, developing plans to acquire new customers across multiple geographies in India and International (When we Foray).

- You will be able to define an ambitious vision, goals & Marketing strategy as well as be able to execute the plans with excellence, deliver results and evaluate performance

Job Description:

- Develop a deep understanding and knowledge of our Product, Audience & Buyer Personas for all three components (SaaS, Network, Market Place)

- Lead, motivate, mentor, and grow the marketing and demand function within the marketing team

- Leverage organic & paid channels (Online & Offline) to drive top funnel, lead velocity and product trials. Own qualified demo targets for SaaS and Network

- Scale growth and optimization efforts including website visitation, landing page conversions, email and content conversions, SEO, SEM, paid acquisition and field marketing, product marketing for implementing a multi-channel acquisition strategy

- Use data-driven marketing strategy to identify trends/patterns and key opportunities for innovation, make optimization recommendations across the buyer's journey

- Lead content, product marketing, communications and brand design to ensure unified marketing execution

- Act as a conduit between product and sales teams, create and drive product education through customer collateral including eBooks, whitepapers, infographics, storytelling presentations, solution briefs, videos, product guides and blogs

- Ensure marketing processes work, and measure performance and impact of programs.

Requirements:

- 5+ years in B2B marketing, with over 3+ years in a B2B SaaS environment

- MBA with Marketing degree is preferred

- Proven experience managing customer acquisition efforts in paid and organic channels with quantifiable results

- Experience with A/B testing (eg. Optimizely, Google Optimize), Analytics (eg. Google Analytics), Data APIs (eg. Clearbit), User testing (eg. Hotjar), Marketing Automation (eg.Hubspot), CRM, Zapier, Instapage, etc.

- Experience with SEO/SEM/SMM/PPC and agency management

- Advanced Excel and data analysis skills with a strong quantitative orientation

- Energized operating in a fast-paced environment, with proven prioritization and decision making abilities

- Exceptional leadership, communication, problem solving, and project management skills with a - get it done- track record

- Highly organized and autonomous, but also collaborative and able to work cross functionally