Manager - Marketing - eCommerce

Company Profile:

Company Overview:

It aims to revolutionise the way Businesses interact with each other.

It's a cloud based business platform where manufacturers & traders can network with each other discover trusted buyers and suppliers on the network.

It is a team of young enthusiasts with a common goal of making companies much more efficient and helping them grow their business.

It has 3 core components

1. SaaS platform for companies to manage their business

2. Network through which collaborate with each other

3. Market-place on top of SaaS platform which helps companies discover new partners based on data

Job Title: Marketing Manager

We are seeking a passionate and driven Head of Marketing with experience in both online and offline Marketing channels to drive traffic, new customer acquisition, retention and growth

This will be responsible for driving traffic to the website, engaging customers through various marketing strategies/channels and leading our growth strategy, developing plans to acquire new customers across multiple geographies in India and International (When we Foray). You will be able to define an ambitious vision, goals & Marketing strategy as well as be able to execute the plans with excellence, deliver results and evaluate performance

Job Description:

- Develop a deep understanding and knowledge of our Product, Audience & Buyer Personas for all three components (SaaS, Network, Market Place)

- Lead, motivate, mentor, and grow the marketing and demand function within the marketing team

- Leverage organic & paid channels (Online & Offline) to drive top funnel, lead velocity and product trials. Own qualified demo targets for SaaS and Network

- Scale growth and optimization efforts including website visitation, landing page conversions, email and content conversions, SEO, SEM, paid acquisition and field marketing, product marketing for implementing a multi-channel acquisition strategy

- Use data-driven marketing strategy to identify trends/patterns and key opportunities for innovation, make optimization recommendations across the buyer's journey

- Lead content, product marketing, communications and brand design to ensure unified marketing execution

- Act as a conduit between product and sales teams, create and drive product education through customer collateral including eBooks, whitepapers, infographics, storytelling presentations, solution briefs, videos, product guides and blogs

- Ensure marketing processes work, and measure performance and impact of programs.

Requirements:

- 4+ years in B2B marketing, with over 3+ years in a B2B SaaS environment

- MBA with Marketing degree is preferred

- Proven experience managing customer acquisition efforts in paid and organic channels with quantifiable results

- Experience with A/B testing (eg. Optimizely, Google Optimize), Analytics (eg. Google Analytics), Data APIs (eg. Clearbit), User testing (eg. Hotjar), Marketing Automation (eg. Hubspot), CRM, Zapier, Instapage, etc.

- Experience with SEO/SEM/SMM/PPC and agency management

- Advanced Excel and data analysis skills with a strong quantitative orientation

- Energized operating in a fast-paced environment, with proven prioritization and decisionmaking abilities

- Exceptional leadership, communication, problem solving, and project management skills with a - get it done- track record

- Highly organized and autonomous, but also collaborative and able to work crossfunctionally Think you- ve got what it takes? If yes, go ahead and apply. We can- t wait to meet you.

But, why TranZact?

Because we at TranZact believe in letting you develop your own sense of individuality. You become a part of TranZact family, a group of motivated people who drive innovation and embrace change. We truly believe that, where you work matters, and we know things that make employees happy & as TranZact hires the best people, we work hard to provide them with perks and benefits that make their lives better.

So, go ahead & grab your chance to build your career with a fast growing company and to enhance your capabilities & skills like never before.

Please make sure you should have below skills, please answer also.

Do you have exp in Growth, Digital & product marketing?
Are you working in any SaaS based product firm/Start up?
Are you from Tier 1 MBA or B Tech institute?

Priyaranjan