Manager - Marketing - eCommerce

Consumer Communication and Demand Generation

- Responsible for consumer acquisition and demand generation .

- To plan strategic & tactical promotional activities by identifying consumer segments, ideate, conceptualise and drive local consumer demand and marketing activities.

- To evaluate marketing campaigns and prepare activity reports by collecting, analysing and summarizing sales data for the campaign effectiveness and ROI.

- Work on brand and communication strategy, building value around product by introducing / identifying new consumer proposition along with product team.

MBA from Tier I or II Institutes

Essentials

- Experience in digital marketing, ATL and BTL

- Ability to work with ad agencies, agency briefing and media buying agencies.

- Excellent communication, creative skills, commercial acumen and execution expertise

- Efficient in MS office: Powerpoint, Excel, word

Sectors to focus on:

E-commerce, Background

MBA in marketing + Engineering