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08/01 Sneha
Associate Consultant at Careernet Technologies Pvt Ltd

Views:7557 Applications:618 Rec. Actions:Recruiter Actions:79

Manager - Marketing - eCommerce (1-6 yrs)

Bangalore Job Code: 651637

What this job entails:

Customer understanding

- Be the voice of the customer internally

- Understand needs - even those that the customers themselves may not realize

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing

- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting.

- Use discounting to drive portfolio mix and achieve strategic goals Merchandising

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category - make navigation, discovery easier.

Save the customer time

- Identify the parameters customers use to make decisions and ensure catalog richness Marketing

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and Email marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Promotions

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)

Catalogue

- Own catalogue content creation - lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams

- Drive better conversions through catalogue improvement & enhancement basis customer insights

Operations

- Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same

- Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory

Associations and collaborations:

The role requires close collaboration with following teams:

- Category

- Central Marketing

- Business Finance

- Analytics

- Inventory

- After sales

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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