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12/03 Shreya Ghosh
Associate Consultant at CareerNet Technologies Pvt. Ltd.

Views:5679 Applications:345 Rec. Actions:Recruiter Actions:19

Manager - Marketing - Doctor's Consultant Platform (2-9 yrs)

Bangalore Job Code: 674527

Job Title : Marketing Manager

Position Objective :

- Plan and execute innovative marketing interventions to help build the brand / brands under the portfolio of our client and / or to drive relevant marketing metrics.

- Develop outbound marketing programs that will run over offline, online and / or social channels.

- Develop integrated marketing campaigns - including marketing strategy, channel selection, marketing calendar, strike the right partnerships and execute on timelines.

- Measurement and monitoring of Brand Equity, with responsibility for driving analytics, developing executive insights and advocating for learning through the organization.

- Lead the development of an annual insights road map by determining the core consumer learning needs for the business team

- Aggregate insights to converge to a solid understanding of our consumers as well as funnel those insights into the right positioning for the brand.

- Execute ad-hoc research requests as well as quick consumer dipsticks to gather quick feedback.

- Have oversight over business numbers, measure effectiveness of campaigns, prepare detailed reports for reviews.

- Write crisp agency briefs and liaison with external agencies to develop simple and effective communication campaigns.

- Media planning across channels to deliver best bang for the buck.

- Work with internal cross-functional teams to align functions to deliver on campaign promises.

- Show evidence of leadership skills and strong analytical abilities.

- Mine for consumer insights by mounting critical primary or secondary research.

- Analyze internal customer and business metrics to reveal gaps in product, offer or communication to drive business goals.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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