Manager - Marketing - Digital Brand - IIM/ISB/MDI/FMS

- Manage marketing & community engagement vertical in the assigned geography

- Lead offline and online Marketing programs, Consumer research, co-marketing programs with Alliance/partner brands in the assigned geography.

- Drive integrated marketing plans for demand generation utilizing digital marketing, email marketing, offline events and promotions (ATL and BTL)

- Strong data-driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs

- Thorough understanding of marketing models, communication and branding strategies and planning frameworks

- Planning and driving different ATL, BTL and branding activities

Desired Experience / Background :

- 5-6 years experience in B2C Marketing (Digital+Brand Marketing experience) - Top Institutes only

- Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs.

- Experience at a B2C startup or a well-established E-commerce company